Background Review:
Enterprise car rental a privately held company was founded by Jack Taylor in 1957. Its headquarters are positioned in St. Louis, Missouri. It is a known car rental name in North America specially recognized by its exclusive customer services.
The name”Enterprise Car Rental” comes from “Yorktown class aircraft carrier USS Enterprise”, which was the employer of Jack Taylor during World War II.
The enterprise car rental is providing the rental services in U.S., U.K, Ireland, Canada, Germany, and the Puerto Rico having 6,900 offices at 5,399 different market locations . According to a servey held in 2005, they are serving almost 91 percent population of United States.
Salient Services:
- Enterprise car rental took its start as a simple rental company with a fleet of just seven cars but expanded its services to cover almost all the dimensions of customer needs.It made a great place in airport car rental by having 419 airport locations. The innovative offers other than the basic car rental include;
- After capturing the local rental market In 1993 they began to expand their operation internationally. Thay grew with more than 900 international car rental branches with more than 7,200 employees without compromising the quality of customer service.
- In 1999 they launched commercial truck rental service for the businesses having transportation needs.The fleet of this truck rental service include ¾- to 1-ton pickup trucks and cargo vans as well as box trucks and stake bed trucks from 14 to 26 feet.
- By having a professional egde in the rental masrket the enterprise car rental began to provide fleet management services to other companies to help them in their proceedings.diffrent fleet analysis tools and case studied are provided by enterprise car rental to have a seed insight of the current market situations.
- They not only made their way to success in creating a rental buzz, but also started a new business module for the sale of used vehicles. They have a professional approach for all the dealings and negotiations and give a great flexibility to customers while purchasing. The customers can check the purchased enterprise cars for 7 days or 1000 miles to make it sure whether its perfect for their need or not. If any customer does not become satisfy with that purchsed vehicle, he can sale it back to enterprise car rental with out any problem.
Rewards:
- The success rate of enterprise car rental can be measured by the its name being on the 16th position in the listing of “500 Largest Private Companies in America” that is really a biggest achievent over the 50 years.
- Due to its remarkable airport car rental services it has been rewarded by J.D. Power and Associates almost seven times.
- In 2007 the company was placed at 9th position in the “Top twenty five companies customer services” list published by “Business week” (a famous business magazine published by McGraw-Hill).
