Current View of Company:
Advantage Car Rental, a big name in rental market has been a part of yesterday. 2008-09 global economic crisis left a negative impact on the company’s proceedings.

Due to the bankruptcy, in December 2008 Advantage car rental had to close its 40 percent branches in United States. At that time the company had to downsize its workforce and almost half of the company employees were laid off.

The “Hertz Corporation” is the new owner of Advantage car rental who purchased it On March 31, 2009 for $33 million. All the assets , logo and website of Advantage car rental were aquisited by Hertz after outbidding the Enterprise Car Rental in the bankruptcy court in Minnesota. This Acquisition was legally completed till Apr 09 2009.

The Advantage car rental official website is still online as it was, but in near future will be updated by Hertz corporation. It was planned that since June 2009 site might has been completely modified according to the Hertz spcified design and operational aspects.All the reservations held on that site since the time of acquisition now will be handled according to the policies of Hertz corporation. Hertz CEO has planned to use Advantage as a second brand to sell to its corporate accounts to make this acquisition both financially and strategically advantageous for Hertz.

Although the Advantage car rental did not get good revenue in last few years but traditionally has been a more leisure-focused brand. Hertz has planned to operate 20 Advantage locations, initially, and afterward extending them. Overall this acquisition will be Instrumental in Hertz's long-term growth strategy, and meets several Strategic objectives.

Company History:
Advantage Car rental gained a remarkable fame and worldwide presence throughout its working life. It started its tenure in 1963 as a small business called “Three Ninety-Nine Car Rentals” and it had been privately held by Minnesota auto dealership mogul Denny Hecker. This business was aimed to serve the large military population in San Antonio, Texas. The service providing to government travellers was a fisrt step to the progress of this company that eventually made a way of expansion. In next twenty years it became a big name in the rental service market throughout Western United States.

In 1985 the company name was changed from  “Three Ninety-Nine Car Rentals”. To "Advantage Rent a Car". After 1990 the Advantage car rental continued to expand its services at international level.Since 2001 the advantage car rental had gain an international recognation by launching an affiliate partnership program.

Its headquartered are situated in San Antonio, Texas.

The Advantage car rental had been providing a wide range of services to business, local, and government customers at 150 locations in United States and about 130 Locations in other 33 countries.