|Search Engine Optimization|
Search Engine Optimization’s goal is to get your web site at the top of the SERPs (Search Engine Result Pages) for the keywords that matter most to your site. There are multiple layers that are applied to search engine optimization, and each layer needs to be lined up with the ones below it, in order to make a good SEO picture.
Sometimes being at the top isn’t as important as being the site that most interests your potential visitor. Remember that the only tools the searcher has to choose from in a typical search engine, is the content and text you place in your page titles and description tags. Landing your page(s) in the search engine is the final step, your SEO path actually begins with page architecture and then building interest in your site.
Below you see the steps we take in conducting any search engine optimization campaign:
Tell us about your site and marketing needs to start a dialog with one of our internet marketing experts.
|Steps to Successful SEO|
#1 Web Site/Web Page Evaluation
You must always have your house built on a strong foundation. Building your web site on a shoddy framework with ugly code may look decent in the web browser, but that’s not good enough. We as the site visitors see the face of the web site (the images and content), whereas the search engine bots that crawl your site only see the code. This is why you need clean programming, contained styles, and W3C complaint HTML, XHTML and CSS.
#2 Valuable Content and Copywriting
The next thing you need on your web pages is original and value added content. Don’t be fooled into thinking that the spiders crawling your page won’t pick up on the articles you grabbed from a different site. One of the fastest ways to destroy all your hard SEO work and investment, is to skimp or cheat with regards to content and become banned or classified as a duplicate page. Make your content value added for your actual customers and site visitors; you are the authority on what your site is about, act like it.
#3 Submitting to Authoritative Directories
Put the site name out there and make certain it is logged and classified as soon as possible. Being categorized in detail with a site directory like DMOZ can get your site noticed by engines that might normally skip you, as well as validate your existence when they do. This step requires patience, as DMOZ for example, is human maintained and your addition may take a while to be applied to the actual directory. Likewise, you may not be accepted, which is why this should be monitored. While you wait for this step, you can safely move on to the next without worrying about your foundation.
#4 Link Building Campaigns
You need a method of telling the search engines that you are here, and plan on being here for a long time to come. And while you are here, you are making relationships with other sites related to your site’s, and they deem you an authority enough to link to you. There are many do’s and don’ts when it comes to link building. Smart links will be targeted to your internal web pages, from the linking site’s internal page(s) and be a contextual link at that. The more your site is being referenced from within content on another site, the better!