ING Bank is one of the good banks of the world. In the year 2007, the name of the bank was changed from ING Bank to ING Direct. The bank has appeared as one of the best internet banks in the world in 1997. Basically with the increasing internet media, people are relying more on internet shopping and services. Therefore, the bank got the benefit and positioned itself as one of the customer caring bank. ING Direct was founded in Canada when the five major banks in the country were offering the similar services. The competition in the five giant banks was very high in the Canadian market. However, ING Direct proved itself as one of the best banks by offering low interest rates, banking fees and other service charges. 

ING Direct easily captured its position in the Canadian market and Canadians also gave a warm welcome to this bank. The bank was going smoothly and enjoying its serving to millions of clients in Canada. Till 1999, ING Direct operated in its national borders however, in 1999; ING Direct opened its branches in Spain and Australia. Once the bank operated across its national border, it realized that it had the potential to expand further. Soon, ING Direct started its operations in the United States and France. The further expansion of ING Direct took place in 2001 when it started its operations in Italy. Finally ING Direct expanded in the UK in 2003 and Austria in 2004. 

In Canada, ING Direct is serving more than 1.4 million customers with 850 employees. The assets of the bank are more than $22 billion. ING Direct has been providing best services to its clients. In the last ten years, the bank has provided $2 billion interest to its clients however; it has charges $0 from the customers for its charges and fees. Because of such offers, ING Direct has been able to establish its position the banking industry. 

ING Direct offers its clients convenience and access to its services for example, if you want to open an account in the bank, you need to sign up online and your account will be opened. There are different types of accounts offered by the bank and all kinds of accounts can be opened online from the website of the bank. Before opening any accounts such as saving, business, mortgage or mutual fund account, the rates are mentioned in front of the accounts; therefore, you should not be worried about the rates. ING Direct has shown transparency in all its products, processes and services. 

The bank keeps on updating its customers regarding the latest news. For getting full benefits from the services of the bank, you should check the movements of the loans and deposit interest rates. The latest promos of the bank can also provide you good information about the new offers of the bank. Most of the banks are not providing enough details to their customers about the interest rate charges. However, ING Direct tells its clients the exact figures of the interest rates. In other words, there are no hidden charges of the services of the bank. In the “Accounts and Rates” section of the bank on the website, all rates and charges have been mentioned. With this transparency and fairness, ING Direct is able to gain a huge profit in the bank industry. Therefore, if you want to enjoy the services offered by the bank you should opt for ING Direct.