Most web site owners are familiar with the terms Search Engine Optimization (SEO) and Pay Per Click Campaigns (PPC), regarding web site marketing and promotion.  The question isn’t necessarily WHAT these two methods of promotion are, but which is effective, and can they be used reasonably in unison?

What I suggest is to first look at where you want your future site visitors to be coming from.  Where they come from determines to a degree what kind of client they will be when they decide to use your web site services or products that you sell.  (more…)