How much advice do you take from SEO blogs and articles on the net? If you are like most Search Engine Optimizers then you spend a decent portion of your time fingering through the countless pages and opinions online about how to rank quickly, avoid the ‘sandbox’, and stay the heck out of the supplemental jungle. Well now riddle me this Batman, how often do you find the hidden answer to all your questions? Yeah, us too.
Well for what its worth, here’s a tip that has been debated around our small group of Hostseeq.com peers for a while now – and now we have clearly seen that this makes sense and it works, as you will too. Tip: Create relevant outbound links to sites with good/high ‘trustrank’. (more…)
Not many people like to be told what to do. I sure don’t. And if someone is telling me how to do my job, I am am likely to become that much more defensive. So I understand if I ruffle a few feathers with the following ideas/tips/guidelines. Go ahead; cuss me and insult my heritage. If you can get past my absolute arrogance and actually consider these five ideas, you may be able to improve your websites or decrease your website maintenance workload. (more…)
As a web site developer and amateur search engine optimist (right?) I am fully aware of the importance and ultimate need of giving Google’s butt a big old sloppy kiss. Place one hand on each of Google’s large round O’s and dive right in. It is understandable why many people feel this way, and are slighted by facing the fact that Google is playing a major role in a large percentage of web surfers and researchers. (more…)
Every once in a while I invite some friends to go boating. As a host I want to make sure my friends have an enjoyable time. As a webmaster, I face the same challenge when designing the usability of my site. I want my readers to enjoy their experience enough to stay on my site, make a sale if possible, and hopefully, return in the future. Today I will parallel some guidelines I use in both my boating excursions and website usability designs. (more…)
Most web site owners are familiar with the terms Search Engine Optimization (SEO) and Pay Per Click Campaigns (PPC), regarding web site marketing and promotion. The question isn’t necessarily WHAT these two methods of promotion are, but which is effective, and can they be used reasonably in unison?
What I suggest is to first look at where you want your future site visitors to be coming from. Where they come from determines to a degree what kind of client they will be when they decide to use your web site services or products that you sell. (more…)
As a webmaster, I share a methodology with the folks who produce radio or television. I am using what is basically a one-way medium. Just like the local radio or television station that broadcasts it’s signal and hopes that everyone tunes in, I publish various content that is available for everyone or no one to view. Obviously I am hoping for the former over the latter, but reality is somewhere in the middle. And just where in the middle is what I need to know. Which content is generating traffic and which is just taking up space? Fortunately, this issue has been well addressed with use of a ‘Statistics Package’ to help me understand what is popular and what isn’t. (more…)
